It’s only been a few short weeks since the industry learned of the return of Steve Rocco. He was once the owner of many legendary skateboard companies in the 1990’s such as Blind, 101, World Industries and Plan B. This week he has taken back ownership of Plan B and has purchased Primitive for a total of 2 Billion dollars. He has plans to create a vast super team with riders of both companies to “conquer skateboarding once and for all.”

In early June, he plans to load up all riders onto buses for a demo tour to mall parking lots across the United States. Riders are encouraged to drink, vibe, do drugs and leave trash at every stop; just like the “good old days.” Kids asking for autographs will have their boards promptly focused. It will be like a mini “EMB” at every stop, just for nostalgia’s sake. Be on the lookout for Plan Primitive or “Plan P” at your local strip mall parking lot this summer.

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